The secret of ananné

The starting point for the founding of ananné was a research project at the University of Basel, where Prof. Dr. med. Urs Pohlman. This involved side effects of cosmetic products that were dermatologically difficult to grasp. These were not allergies or intolerances in the classical sense, but a destabilization or lability of the skin.

As a result, it became clear that many substances of cosmetic products do not penetrate the skin, but instead remain on the surface of the skin or provoke reactions there. They shift the microbiome or seal the skin.

Based on this important finding, a concept was developed that focuses on the absorption behavior and needs of the skin. This is exactly the principle of ananné. ananné's cosmetics only give the skin what it actually needs and the skin layers involved in regeneration can also absorb.

The structure of the skin 

The largest organ of the human body, the skin, has very different functions. It offers protection against external influences, wards off diseases, is a sensory organ and regulates the water and temperature balance.

The skin can be divided into three layers: epidermis (epidermis), dermis (dermis) and subcutis (subcutis).

Aufbau der Haut

The Epidermis is the top layer of skin, it coats the body and shields it from the outside. At the same time, it is the interface between the water-containing interior of the body and the drier outside air.

TheDermisis the so-called dermis, which consists ofcollagen fiber-rich connective tissue exists. In it are the sebaceous and sweat glands, hair follicles, vessels and nerves as well as muscle cells.

The lowest layer of skin, whichSubcutis, consists mainly of adipose tissue. Their main task is the heat and water protection of the skin.

Why water dries out the skin

The skin is covered by a protective layer of fat. Normally, the water simply rolls off her. However, if it is confronted too much with water,he washed out the acid mantle and the skin's own fats.

The epidermis, which serves as a barrier to the penetration of substances, has an acidic pH between 4.5 and 5.5. Water, on the other hand, has a neutral pH around 7. Due to the diffusion force, the molecules begin to balance the pH, so that the acidic pH of the skin gets out of balance.

The principle of action of anannéDas Wirkprinzip von ananné

Only a few substances can overcome the skin barrier and penetrate into the deeper layers of the skin. The proportion of lipophilic and hydrophilic molecules as well as the molecular size are important influencing factors in order to reach the deeper layers of the skin.

If the hydrophilic, i.e. the water-loving, proportion is too high, the product remains on the upper layer of the skin. Water-in-oil emulsions (abbreviated W/O emulsions) as well as purely lipophilic, i.e. substances insoluble in water, go a little deeper.

Although the oil-in-water emulsion also consists of oil and water particles, the outer phase consists of water in the opposite ratio to the W/O emulsion. This combination, at the right molecular size, achieves the deepest effect. ananné adopts this principle.

The ananné potentiation effectDer ananné Potenzierungseffekt

In principle, only ingredients are used in ananné products that have been proven to have an effectiveness benefit on the skin. Each ingredient has its own individual benefit. In combination with other ingredients, the useful properties can be expanded. This is similar to comparisons with interactions. The trick is to combine the respective ingredients in such a way that their benefits are potentiated.


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