science, inspired by nature

The ananné body care line was founded by Urs Pohlman, MD PhD, who works as a doctor in the field of Integrative Medicine.

The highly effective formulations are based on his many years of research at the Swiss University of Basel and the American Duke University Medical Center. They were developed together with a close network of experts each with different specializations.

The name ananné comes from Greek and means regeneration and rejuvenation.

The ananné brand is managed by a small, environmentally conscious team at Lake Zurich in Switzerland.


Urs Pohlman, MD PhD, Founder & Developer
Preferred product: TONICUM - Pore Toning Mist
The interaction with the skin has fascinated me since my many years of research. TONICUM activates the cell metabolism, which can give impulses for the formation of new skin cells. It also improves the elasticity of the skin and with the spray function, the facial tonic, enriched with ginger extract, is a refreshing moisturizer.

Juliana Schäfer, Sales & Training
Preferred product: PURGATIO - Detox Mask
As an experienced specialist in the field of cosmetics and training, I am fascinated by the consistency and antibacterial effect of the reddish clay. After an exfoliation with EXFOLIANT, the face mask promotes self-cleaning of the skin and acts like a natural detox. PURGATIO ensures a radiant and confident appearance.

Karin Stich, Production
Preferred product: NUTRICIUM - Glow Lifting Serum
With the high quality and moisturizing oil serum, which I apply to the face, neck and décolleté in the morning and evening, my complexion can regenerate itself sufficiently. I am happy when my skin is tightened thanks to the apricot kernel oil it contains and remains elastic with the avocado oil.

Clarissa Wassenberg, Finance
Preferred product: CURA OCULI - Nourishing Eye Cream & Mask
As a mother of a toddler, I am grateful that I can apply the nourishing eye cream CURA OCULI in the morning and evening. The Indian water navel, it contains, works wonders on shadows under the eyes. In between, I also use the nourishing cream as an eye mask and for lip care.

Claudia Bally, Marketing & Communications
Preferred product: SOLACIUM - Fine Molecular Repair Serum
The rare argan oil from Morocco is just one of the many fast-absorbing active ingredients in SOLACIUM. After a working day, I look forward to doing something good for myself. I appreciate that the serum soothes my skin, reduces lines and wrinkles and helps me to have a fine-pored complexion.