ananné The protection of nature and natural resources is a particular concern. As consistently as in the production of the multi-certified active ingredient cosmetics, care is taken in all other matters to keep the ecological footprint as small as possible.

The origin of the various raw materials and ingredients

For the products of ananné Are basically only raw materials that naturally fit into the biology of the skin. If possible, relates ananné The high-quality ingredients from organic farming or game collections. Acts in cooperation with suppliers and partners ananné According to the principles of fair trade and relies on long-term relationships.

The more than 85 ingredients that are in ananné Come from all over the world. This is necessary because many plants cannot be obtained from the regional environment because they do not find the climatic conditions here. The quality and purity of the raw materials used are checked and processed in Switzerland.

carefulness in production

In the manufacture pays attention ananné To a processing that preserves the active ingredient and uses only natural concentrates, pure vegetable oils and natural fragrances. When processing the mostly low-molecular oils, the patented CO2 cold extraction is used. This is gentler on both the environment and the oils themselves, as the extraction process takes place without heating. In this way, the oils obtained retain maximum quality with extreme bioavailability and can be better absorbed by the skin.

Through low-water formulations goes ananné Also with the resource water very economical and prudent. Thanks to the highly concentrated combination of active ingredients, all products are very productive and economical to use.

These ingredients are not used

ananné Products are free of synthetic chemicals, silicone, synthetic glycerol, mineral oils, sulfates and aluminum salts, to name a few. They do not contain nano-particles, microplastics or alcohol (ethanol). The alcohols listed in the ingredients, the so-called INCIS, are vegetable waxes that are chemically classified as alcohols, but do not correspond to ethanol.

Sustainable packaging management

Used in the packaging of products ananné Mainly so-called airless dispensers. These pump containers are the cleanest and safest packaging for a cosmetic product. Because they prevent the penetration of air and thus also of germs. This means that preservatives can be dispensed with or at least reduced. In addition, this system enables the container to be emptied very easily.

The inlay of the airless dispenser can be removed and disposed of with the plastic waste. The container itself is made of glass and can be disposed of in the used glass container.

For some products it is safer to use plastic. This applies, for example, to cleaning products from cleansers to shower gels. In this case, pays attention ananné That it is PET plastic so that it can also be fed into the recycling cycle.

There is a conscious decision not to use a leaflet as a package leaflet. This saves a lot of paper for the sake of the environment. A QR code is printed on each folding box that can later be fed to the waste paper, which is easy to obtain detailed product information on the ananné Website arrives.

The ananné Claim: 100% is just enough!

ananné ist halal

Halal is an Arabic word and means "allowed". It stands for things and actions that conform to Islam.

ananné Is halal cosmetics, which is carried out by the independent certification body HQC Is checked and confirmed. So the products do not contain alcohol or animal ingredients. Special hygienic and ethical manufacturing regulations must also be observed during production in order to ensure the purity of the products.


ananné ist wissenschaftlich bestätigt

Pursued as a practicing physician with a special focus on neurology, immunology and anthroposophical medicine ananné Founder and developer Prof. Dr. med. Urs Pohlman an integrative healing approach.

The compatibility and effectiveness of the ananné Products is scientifically confirmed.


ananné ist tierversuchtsfrei

All ananné Products are animal-free.

Therefore, will ananné As an animal experiment-free cosmetics brand on the official list of the animal rights organization PETA E. V. led.



ananné ist recylebar

With the ananné Packaging is ensured that it is recyclable and can be recycled.

The bright ananné Packaging is basically better recyclable than dark materials. Single-variety, mono-material packaging is preferred for better recyclability.


ananné ist vegan

Certified natural cosmetics are not automatically vegan. It can contain ingredients such as beeswax.

At ananné The use of any animal ingredients is deliberately avoided. The 100 percent herbal active ingredient combinations are the purest, most effective and most skin-friendly. As a vegan cosmetics brand, they are ananné Products with the vegan flower of the Vegan Society Marked.


ananné ist fair

ananné Acts fairly. The word fair stands for justice, decency, equality and peacefulness.

ananné Active ingredient cosmetics are produced socially responsible and under fair conditions. This goes beyond the product level. In this way, a partnership-based, reliable interaction is lived at all levels and in all areas.


ananné ist plastikfrei

ananné Products do not contain any plastic components.

This confirms that Beat-the-Microbead "Look for the Zero" seal of approval. The initiative calls for the abandonment of any plastic components in cosmetics.


ananné ist clean beauty

ananné Sees itself as "Clean Beauty". This is an expression for pure, honest cosmetics with harmless, high-quality ingredients that are good for the skin, people and the environment.

At ananné The term also stands for the demand for quality and transparency.