ananné the protection of nature and natural resources is a special concern. As consistently as in the production of the multi-certified active ingredient cosmetics, care is taken in all other matters to keep the ecological footprint as small as possible.

The origin of the various raw materials and ingredients

For the products of ananné We only use raw materials that naturally fit into the biology of the skin. If possible, refer ananné the high-quality ingredients from organic cultivation or wild collection. Acts when working with suppliers and partners ananné according to the principles of fair trade and relies on long-term relationships.

The 85+ ingredients found in ananné are used come from all over the world. This is necessary because many plants cannot be obtained from the regional environment because they do not find the climatic conditions here. The quality and purity of the raw materials used are checked and processed in Switzerland.

carefulness in production

Pay attention to the production ananné on a processing that preserves the active ingredients and only uses natural concentrates, pure vegetable oils and natural fragrances. When processing the mostly low-molecular oils, the patented CO2 cold extraction is used. This is gentler on both the environment and the oils themselves, as the extraction process takes place without heating. In this way, the oils obtained retain maximum quality with extreme bioavailability and can be better absorbed by the skin.

Goes through low-water formulations ananné also very sparingly and prudently with water as a resource. Thanks to the highly concentrated combination of active ingredients, all products are very productive and economical to use.

These ingredients are not used

ananné products are free from synthetic chemicals, silicone, synthetic glycerine, mineral oils, sulfates and aluminum salts to name a few. They contain neither nanoparticles nor microplastics or alcohol (ethanol). The alcohols listed in the ingredients, the so-called INCIS, are vegetable waxes that are chemically classified as alcohols, but do not correspond to ethanol.

Sustainable packaging management

Used in the packaging of the products ananné mainly so-called airless dispensers. These pump containers are the cleanest and safest packaging for a cosmetic product. Because they prevent the penetration of air and thus also of germs. This means that preservatives can be dispensed with or at least reduced. In addition, this system enables the container to be emptied very easily.

The inlay of the airless dispenser can be removed and disposed of with the plastic waste. The container itself is made of glass and can be disposed of in the used glass container.

For some products it is safer to use plastic. This applies, for example, to cleaning products from cleansers to shower gels. In this case pay attention ananné Make sure that it is PET plastic, so that it can also be recycled.

There is a conscious decision not to use a leaflet as a package leaflet. This saves a lot of paper for the sake of the environment. A QR code is printed on every folding box that can later be disposed of as waste paper, which can be used to easily access detailed product information on the ananné site reached.

the ananné Anspruch: 100% is just enough!

100% is just enough
ananné ist halal

Halal is an Arabic word meaning "allowed". It stands for things and actions that are in conformity with Islam.

ananné is halal cosmetics thing through the independent certification body HQC is checked and confirmed. The products contain no alcohol or animal ingredients. Special hygienic and ethical manufacturing regulations must also be observed during production in order to guarantee the purity of the products. 


ananné ist wissenschaftlich bestätigt

Pursued as a practicing doctor with a special focus on neurology, immunology and anthroposophic medicine ananné Founder and developer Prof. Dr. with. Urs Pohlman an integrative healing approach.

The tolerability and effectiveness of ananné products is scientifically proven.


ananné ist tierversuchtsfrei

All ananné Products are not tested on animals.

Therefore will ananné as a cruelty-free cosmetics brand on the official list of the animal rights organization PETA e.V.



ananné ist recylebar

Both ananné Packaging is made to ensure that it is recyclable and can be recycled.

The bright ones ananné Packaging is generally more recyclable than dark materials. Single-variety, mono-material packaging is preferred for better recyclability.


ananné ist vegan

Certified natural cosmetics are not automatically vegan. It can contain ingredients such as beeswax.

at ananné the use of any animal ingredients is deliberately avoided. The 100 percent plant-based active ingredient combinations are the purest, most effective and kind to the skin. As a vegan cosmetics brand, the ananné Products with the vegan flower of the Vegan Society marked.


ananné ist fair

ananné acts fairly. The word fair stands for justice, decency, equality and peacefulness.

ananné active ingredient cosmetics are produced in a socially responsible manner and under fair conditions. This goes beyond the product level. In this way, cooperative, reliable interaction is practiced at all levels and in all areas.


ananné ist plastikfrei

ananné products do not contain any plastic components.

This confirms that Beat-the-Microbead "Look for the Zero"-Gütesiegel. The initiative calls for the abandonment of any plastic components in cosmetics.


ananné ist zertifizierte Naturkosmetik

ananné is NATRUE certified natural cosmetics, which is why ingredients such as silicones, parabens or mineral oils are consistently avoided.

As natural active ingredient cosmetics, all ingredients that have no proven benefit for the skin are also dispensed with.


ananné ist clean beauty

ananné sees itself as «Clean Beauty». This is an expression for pure, honest cosmetics with harmless, high-quality ingredients that are good for the skin, people and the environment.

at ananné the term also stands for the demand for quality and transparency.