Sustainable active ingredient cosmetics

ananné The protection of nature and natural resources is a particular concern. Just as in the production of its multi-certified active ingredient cosmetics, we also take care to keep our ecological footprint as small as possible in all other areas.

The origin of the various raw materials and ingredients

For the products of ananné Only raw materials that fit naturally into the skin's biology are used. Where possible, ananné the high-quality ingredients from organic farming or wild collections. In its cooperation with suppliers and partners, ananné according to the principles of fair trade and relies on long-term relationships.

The more than 85 ingredients found in ananné The ingredients used come from all over the world. This is necessary because many plants cannot be sourced locally due to the lack of climatic conditions. The quality and purity of the raw materials used are tested and processed in Switzerland.

carefulness in production

During production, ananné The company focuses on processing that preserves the active ingredients and uses only natural concentrates, pure plant oils, and natural fragrances. The mostly low-molecular-weight oils are processed using patented CO2 cold extraction. This is gentler on both the environment and the oils themselves, as the extraction process takes place without heating. This ensures that the extracted oils retain maximum quality with extreme bioavailability and are better absorbed by the skin.

Low-water formulations ananné We also use water very sparingly and carefully. Thanks to the highly concentrated combination of active ingredients, all products are very effective and economical in use.

These ingredients are not used

ananné Products are free of synthetic chemicals, silicone, synthetic glycerin, mineral oils, sulfates, and aluminum salts, to name a few. They contain no nanoparticles, microplastics, or alcohol (ethanol). The alcohols listed in the ingredients, the so-called INCIS, are plant waxes that are chemically classified as alcohols but are not ethanol.

Sustainable packaging management

Used in the packaging of the products ananné primarily so-called airless dispensers. These pump containers are the cleanest and safest packaging for a cosmetic product. They prevent the ingress of air and thus germs. This eliminates the need for preservatives or at least reduces their use. Furthermore, this system allows for very easy emptying of the container.

The inlay of the airless dispenser can be removed and disposed of in the plastic waste. The container itself is made of glass and can be disposed of in the glass recycling container.

For some products, it is safer to use plastic. This applies, for example, to cleaning products from cleansers to shower gel. In this case, pay attention ananné that it is PET plastic so that it can also be recycled.

We deliberately omit the package inserts. This saves a lot of paper and is therefore environmentally friendly. A QR code is printed on each folding box, which can later be recycled, providing easy access to detailed product information on the packaging. ananné website.

Der ananné Anspruch: 100% is just enough!

Halal is an Arabic word meaning "allowed". It stands for things and actions that are in conformity with Islam.

ananné is Halal cosmetics, which is confirmed by the independent certification body HQC This is verified and confirmed. The products do not contain alcohol or animal-derived ingredients. Special hygienic and ethical manufacturing standards are also observed during production to ensure the purity of the products. 

As a practicing physician with a special focus on neurology, immunology and anthroposophical medicine, ananné Founder and developer Prof. Dr. med. Urs Pohlman uses an integrative healing approach.

The tolerability and effectiveness of ananné Products are scientifically proven.

All ananné Products are cruelty-free.

Therefore, ananné as a cruelty-free cosmetics brand on the official list of the animal rights organization PETA eV.

Both ananné We ensure that packaging is recyclable and can be recycled.

The bright ananné Packaging is generally more easily recycled than dark materials. For better recyclability, single-material packaging is preferred.

Certified natural cosmetics are not automatically vegan. They may contain ingredients such as beeswax.

At ananné The use of any animal-derived ingredients is deliberately avoided. The 100 percent plant-based active ingredient combinations are the purest, most effective, and most skin-friendly. As a vegan cosmetics brand, ananné Products with the vegan flower of Vegan Society marked.

ananné Act fairly. The word "fair" stands for justice, decency, equality, and peacefulness.

ananné Active ingredient cosmetics are produced in a socially responsible manner and under fair conditions. This extends beyond the product level. A cooperative, reliable approach is practiced at all levels and in all areas.

ananné Products do not contain any plastic components.

This confirms the Beat the Microbead "Look for the Zero" seal of approval. The initiative calls for the elimination of all plastic ingredients in cosmetics.

ananné sees itself as "clean beauty." This stands for pure, honest cosmetics with safe, high-quality ingredients that are good for the skin, people, and the environment.

At ananné The term also stands for the demand for quality and transparency.