As a practicing doctor with a special focus on neurology, immunology and holistic medicine, the founder and developer Prof. Dr. with. Urs Pohlman one integrative healing approach. The skin plays a central role in this. Because like no other organ, it reflects energetic imbalances, wrong nutrition and even hidden illnesses.

Urs Pohlman is observing skin complaints that cannot be assigned to classic clinical pictures more and more frequently. The immune system is weakened, bacterial infestation and even fungal diseases occur. In fact, this is often the case side effects of wrong cosmetics, which stimulates the skin on one side as in monocultures. With fatal consequences: at some point the balance of the skin biotope is upset, it becomes unstable, the skin defends itself and becomes irritated.

In contrast to conventional cosmetics, doctors define the aging process as the difference between the vitality used up in a day and the actively used break to recharge. “Anti-aging means supporting the body in its own ability to regenerate. Then the organism runs at its optimum."

The interdisciplinary knowledge about the complex regeneration of the body Urs Pohlman was able to gain from constant contact with his patients and many years of research at the University of Basel and at the American Duke University Medical Center. He incorporated this experience into the development of the highly effective formulations.

His company ananné relies on the careful handling of resources, employees and trading partners. Urs Pohlman and his team are constantly working to make the world to a better place close. "We see ourselves on a path of optimisation," he says. "Whether it's our own energy generation, recyclable packaging and fair product chains, we always ask ourselves what could have an even smaller ecological footprint and an even higher energy conservation for all people involved. I love problem solving as a doctor and entrepreneur."

ananné Awards 2021

Wellness & Spa Innovation Award

Wellness & Spa Innovation Award

For the ninth time and in five categories, the German Wellness Association awarded the Wellness & Spa Innovation Awards. ananné is the winner in the "Cosmetics & Personal Care" category.

The jury's reasoning: "ananné has successfully relaunched its product line. Effective, medically sound cosmetics that are in harmony with nature and without questionable ingredients, and have been certified several times for this. Abandonment of triglycerides, use of short-chain, dry real oils instead. Reduction of the water content, use of the plant and amniotic fluid. And last but not least, a contemporary Less is More concept in the product line."  

BSB Innovation Award

BSB Innovation Award für PurgatioThe Detox Mask PURGATIO was twice awarded the European BSB Innovation Award excellent.

The 2003 by Dr. Jan-H. Riedel's innovation prize for cosmetics and chemical raw materials aims to impart the latest knowledge worldwide and to reward outstanding achievements.

PURGATIO reached the 2nd place. 1st place in both the "Most Innovative Natural Product" and "Most Innovative Packaging" categories. 

Global Makeup Award UK

Global Makeup AwardsLAVANTICUM Nourishing Cleanser & Mask was awarded at the Global Makeup Awards UK awarded silver.


The verdict of the jury: "The cleanser even removed waterproof makeup. Skin is left feeling soft, cleansed and luminous after use thanks to its active ingredients of Sea fennel, Red seaweed, Ginger extract and Buckwheat extract. We love how the product is both vegan and cruelty free, and is delicate enough on the skin to use both morning and night." 


Free From Skincare Awards

Free from skincare awards

SOLACIUM Fine Molecular Repair Serum is one of the finalists of the Free From Skincare Awards in the "Face Oils" category.

The awards finalists were selected by a 100-strong team of independent testers, all of whom have sensitive or problem skin, or are interested in non-mainstream skincare products. They put all participating products through their paces - each product submission was tested by four testers for a month.


The Beauty Shortlist Mama & Baby Award

The Beauty Shortlist Mama & Baby Award für Oleum Quietis

For the eighth time they were Beauty Shortlist Mama & Baby Awards presented in the UK. The award is particularly valid for expectant mothers as a reliable, useful guide to cosmetic products that can be used without hesitation during pregnancy and breastfeeding.

OLEUM QUIETIS Treatment Oil is among the finalists of these awards as it helps prevent stretch marks.

Global Green Beauty Awards

Global Green Beauty Awards

Only for the second time were they Global Green Beauty Awards awarded, which focus on natural and environmentally friendly cosmetic products.

TONICUM Pore Toning Mist was awarded GOLD in the "Best Plant Based Beauty Product" category.



Global Green Beauty Awards Finalisten

Three ananné Although products did not make it into the top 3 of the Global Green Beauty Awards, they were still in the running to the end and are therefore allowed to carry the finalist award:  

  • AMABILIS Organic Hand & Nail Treatment
  • Wrap Rejuvenating Conditioner & Mask
  • NUTRICIUM Glow Lifting Serum



Clean Beauty Awards

Clean Beauty Awards für Nutricium

NUTRICIUM is one of the finalists at Certclean Clean Beauty Awards.

This Canadian award will be given annually to the best cosmetic products from around the world that are made without harmful substances. The products submitted are evaluated according to their product performance by a top-class jury consisting of influencers and advocates of a sustainable philosophy.


The Veggie Awards

Veggie Awards für TonicumAfter rigorous testing, TONICUM facial spray is shortlisted for the UK Veggie Awards came and can now adorn itself with the finalist badge.

The tonic was nominated in the Cruelty-Free Skincare category. 




Natural Health Beauty Awards

Natural Health Beauty Awards
At the British Natural Health Beauty Awards belongs to ananné with three products to the finalists:
  • AMABILIS Organic Hand & Nail Treatment in der Kategorie "Hand Cream"
  • LAVATIO revitalizing shower gel in the "Shower Gel" category
  • SOLACE Fine Molecular Repair Serum in Category "Facial Oil"


AMABILIS and LAVATIO were also awarded "Highly Commended".



Pure Beauty Awards

Regeneratio für die Pure Beauty Awards nominiert

REGENERATIO Overnight Repair Mask is for the Pure Beauty Awards London 2021 nominated in the category "Best New Natural Cosmetics Face Product".





Global Beauty & Wellness Awards

Solacium gewinnt den Global Beauty and Wellness AwardThe jury of Global Beauty & Wellness Awards honored 67 winners from across the beauty and wellness industry this year. The world's leading independent award for beauty and wellness goes to SOLACIUM Fine Molecular Repair Serum in the "Best Sustainable Facial Product" category.

According to the jury, the award is a recognition of outstanding achievement in improving human well-being through the creation of an industry-leading brand or brand. product without compromising on the principles of sustainability and innovation.






International Luxury Awards

ananné iLuxury awardsthe iLuxury Awards (International Luxury Awards) have focused on selecting, recognizing, celebrating and promoting the best luxury brands, products and services around the globe. The aim of the awards is to give people an overview of the best luxury brands in the world. 

ananné Premium natural skin care was conceived as an exciting and magical luxury concept that captivated society. 



Healthy Living Awards

ananné gewinnt Healthy Living Awards


EQUILIBRIUM Light 24h cream is the winner of the Healthy Living Awards 2022. The award from DoldeMedien Verlag was given in the "Face" beauty category.

Every year, the awards recognize the most innovative and healthy Trends in the areas of food, fitness and beauty were chosen. The Healthy Living Awards include all components that stand for a healthy lifestyle.