The ananné History and the secret of the products

Starting point for the foundation of ananné was a research project at the University of Basel, in which Prof. Dr. with. Urs Pohlman contributed.

The focus was on side effects of cosmetic products that were difficult to pin down dermatologically. These were not allergies or intolerances in the classic sense, but rather a destabilization or lability of the complexion.

As a result, it became clear that many substances in cosmetic products do not penetrate the skin, but instead remain on the skin's surface or provoke reactions there. They shift the microbiome or seal the skin.

Based on this important finding, a concept was developed that focuses on the absorption behavior and needs of the skin. This is exactly the principle of ananné. The cosmetics of ananné gives the skin only what it actually needs and what the skin layers involved in regeneration can also absorb.

The structure of the skin 

The largest organ in the human body, the skin, has very different functions. It offers protection against external influences, wards off diseases, is a sensory organ and regulates the water and temperature balance.

The skin can be divided into three layers: epidermis (upper skin), dermis (skin) and subcutis (lower skin).

Aufbau der Haut

The Epidermis is the top layer of skin, it encases the body and shields it from the outside. At the same time, it is the interface between the watery interior of the body and the drier outside air.

The Dermis is the so-called dermis, which consists of connective tissue rich in collagen fibers. It contains the sebaceous and sweat glands, hair follicles, vessels and nerves as well as muscle cells. 

The bottom layer of skin Subcutis, consists mainly of adipose tissue. Their main task is to protect the skin from heat and water.

Why water dries out the skin

The skin is covered by a protective layer of fat. Normally the water just rolls off it. However, if it is confronted with too much water, the protective acid mantle and the skin's own fats are literally washed out. 

The epidermis, which acts as a barrier to the penetration of substances, has an acidic pH between 4.5 and 5.5. Water, on the other hand, has a neutral pH of around 7. Due to the power of diffusion, the molecules begin to balance the pH, causing the skin's acidic pH to become unbalanced.

The working principle of anannéDas Wirkprinzip von ananné

Only a few substances can overcome the skin barrier and penetrate into the deeper layers of the skin. The proportion of lipophilic and hydrophilic molecules and the size of the molecule are important influencing factors for reaching the deeper layers of the skin.

If the hydrophilic, i.e. the water-loving, proportion is too high, the product remains on the upper layer of the skin. Water-in-oil emulsions (abbreviated to W/O emulsions) and purely lipophilic, i.e. water-insoluble, substances go a little deeper. 

Although the oil-in-water emulsion also consists of oil and water particles, the outer phase consists of water in the inverse ratio to the W/O emulsion. This combination, with the right molecule size, achieves the most profound effect. This principle makes ananné own.

The ananné potentiation effectDer ananné potentiation effect

Basically, only ingredients in ananné products used that have been shown to have an efficacy benefit on the skin. Each ingredient has its individual benefit. In combination with other ingredients, the useful properties can be expanded. This is similar to comparing with interactions. The trick is to combine the respective ingredients in such a way that their benefits are multiplied.


Leave a comment